What is AirtimeBA?

The AirtimeBA Methodology offers real-time (human) observational data on 18 verbal behaviors of individuals in a conversation — the kind of data that turns "We just can’t seem to __________" into a clear picture of what's actually happening.

It's built on a simple belief: people can't change what they can't see. AirtimeBA holds up the mirror.

Most clients report a shift in behavior after a single facilitated session.

The AirtimeBA methodology at a glance

At the core, there are 3 parts 1) a conversation of relevance, 2) the conversation is observed and behaviors catalogued by an AirtimeBA Practitioner and, 3) the group considers what they intended to DO and what they actually DID.

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Want to see it in action? Join an Open Practice Session

“The more I use airtime the more I see the quality of my observation of group behavior improves, especially, in noticing micro-behaviors. This means I am much more versatile with groups and marketable as a practitioner.”

– Andre Kotze, AirtimeBA Founder &
Master Practitioner

Being an AirtimeBA Practitioner
has VALUE

- Increased command of communication skills impacting every conversation you have
- Unique offering can increase desirability in RFP
- Increase impact to existing approaches with observational data
- Flexible application
- Additional stand-alone offering
- Additional follow up coaching following an event
- Report suite supports a strategic rollout from 1 group to leaders across an organization
- Methodology that integrates into existing frameworks
- Bonus of having a relevant conversation the client needed time and space to have
- Targeted feedback on what they did with an exploratory conversation on they meant to do in the future with an invitation to consider what they will do in the future (actual change in behavior)